Lista Office

Digital Transformation with a Focus on eCommerce

Lista Office designs and delivers modern office environments. Its furniture and space concepts combine products from its own Swiss manufacturing with selected third-party products from carefully chosen suppliers.

LO is represented across all regions of Switzerland with nine company-owned locations and local experts. In addition, LO products are available through a wide network of authorized specialist retailers.

As part of its digital transformation, strategic questions across the broad fields of eCommerce and eBusiness have increasingly come into focus, leading Lista Office to engage diselva as a digital consulting partner.

Impact

Defined strategy for entering eCommerce – clearly positioned within LO’s eCommerce sweet spot across different customer segments, with built-in scalability for expansion into adjacent business areas and platforms.

Investment security – start lean and evolve, but not as a throwaway initiative; from day one, decisions are made with a clear plan and a solid foundation for scaling.

What did we do?

The digital transformation with a focus on eCommerce for Lista Office was approached in multiple phases.

Phase 1 – eCommerce Review

Creation of a functional and technical solution overview, including deep dives into parts of the website, core systems and configurations, consulting and sales, and logistics.
Review of the existing foundation (processes, data, and systems) for establishing eCommerce, with a focus on possible extensions of current approaches and the scalability of processes and performance.
Definition of possible eCommerce variants for LO, including the decision on the eCommerce strategy and its scaling steps.
Definition of the project approach for the selected eCommerce variants and input for the internal organization for the initial project phase.

Phase 2 – High-Level Concept & PoC

Creation of a high-level concept across multiple focus areas

Focus area Technology: Solution architecture / interface identification, Technology evaluation (expert recommendations)
Focus area Assortment: Products and pricing, Processes for assortment management and product data, Collaboration with third-party product partners
Focus area Logistics: Decentralized vs. centralized warehouse (logistics hub), Dropshipping of third-party products, Logistics partners, Responsibilities and processes for returns, repairs, and warranty cases
Focus area Business & Scope: Shared vision and business goals (revenue-focused), High-level scope definition for the MVP
Focus area Marketing: Requirements / interaction between design, UX, marketing automation, and abandoned carts
Focus area Finance: Invoicing and payment flows, Payment terms and payment targets, Credit checks, payment processing

Implementation of a PoC / showcase as preparation for the final solution (not a “throwaway PoC”)

Analysis and proof of key aspects, such as the integration of leading core systems
Showcase to establish a shared vision, based on a lightweight SaaS solution including integration of the pCon configurator, a central element in the furniture trading industry and a significant challenge in terms of data flows

Phase 3 – Management Workshops

Execution of a management workshop with the entire executive team, with the following goals:

Development of a shared, tangible LO eCommerce understanding based on the high-level concept and showcase
Discussion of the most important vision aspects: objectives and expectations, target groups, assortment and sales control, logistics and delivery, channel naming and branding, marketing, effort, and organization
Definition of the next steps

Phase 4 – Detailed Concept

Creation of a detailed concept including:

Technological aspects for shop implementation and integration.
Content-related aspects to ensure shop readiness for planned milestones.

Functional section as a self-contained, living high-level concept document

Fundamental understanding of the shop project based on a standard template, architecture, and setup
Overview of key processes
Functionalities: cross-cutting elements, logistics, products, and marketing
Financial elements: licenses and payments

Technical section based on ARC42

Interface specifications with a focus on shop–SAP integration and shop–pCon integration

Why diselva?

The right partner – from the initial digital transformation questions through to the operationalization of eCommerce

Consulting at executive level – including strong capabilities in organizational consulting

Proven eCommerce expertise – with both broad and deep technological know-how

Years of experience – in setting up and structuring implementation projects in a clean, scalable, and execution-ready way.

Key Takeaways

The complexity of digital transformation lies in locking down a clear strategic vision, which requires time and strong management commitment.

There is no single eCommerce path; there is the right one, tailored to the company’s overall situation and industry-specific requirements.

Modern eCommerce systems enable a far more cost-efficient professional entry than in the past, while allowing for step-by-step evolution and scalable growth.

«diselva guided us effectively through the digital transformation at all levels. Especially given the internal setup of an SME, we greatly value having an external partner who can drive topics and projects forward with expert know-how and the necessary resources.»