Prof. Dr. Martina Mitterhofer

Advisorin

I am a professor and passionate advocate of data-driven marketing. In my current role, I am dedicated to researching and teaching data-driven marketing and AI applications, where the connection between business and education is particularly important to me.

Prior to my current role, I had the privilege of advising global clients on digital transformation for six years, supporting a brilliant interdisciplinary team of data scientists, solution architects and user experience experts. My previous career took me from media and advertising agencies to the food industry (Danone). I studied at the TUM School of Management and the Ludwig-Maximilians-University in Munich, Germany, and during this time I was able to gain intercultural experience in Chicago, Canada, Paris, Brussels and Warsaw.