{"id":97946,"date":"2023-12-01T13:00:00","date_gmt":"2023-12-01T12:00:00","guid":{"rendered":"https:\/\/diselva.com\/2023\/12\/01\/twin-transformation-and-circular-economy\/"},"modified":"2025-09-24T16:03:33","modified_gmt":"2025-09-24T14:03:33","slug":"digital-transformation-strategy-and-twin-transformation","status":"publish","type":"post","link":"https:\/\/diselva.com\/en\/blog\/digital-transformation-strategy-and-twin-transformation\/","title":{"rendered":"Digital transformation strategy and twin transformation"},"content":{"rendered":"\n

The twin transformation is the noble goal of realizing social<\/span> and environmental<\/span> sustainability goals together with the accompanying change of Digital Transformation<\/a>, thus driving economic change and shaping it in a socially meaningful way. How can this business dilemma be addressed?<\/p>\n\n\n\n\n\n\n\n

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\"Twin<\/figure>\n<\/div>\n\n\n\n

The solution lies in a holistic approach<\/span> that goes beyond digitalization. Sustainability plays a central role in this and has evolved from a purely economic perspective to a paradigm shift that emphasizes environmental and social aspects. Companies are increasingly being pushed to make sustainable changes by external pressures, including societal expectations<\/span>, legislation and governance. Digitalization<\/span> plays a crucial role in this and, if used correctly, is indispensable for change. The “old economy” is increasingly becoming the “data economy<\/span>“. Sustainability and digitalization are the flywheels that drive and fuel each other. <\/p>\n\n\n\n

The digital transformation strategy is therefore the central basis for future-oriented and socially committed companies, as it offers a holistic approach to today’s diverse and heterogeneous challenges<\/span>. It is not enough to digitize individual sub-areas, network them with each other, and thus try to increase efficiency. To ensure long-term business success and avoid being penalized by society for ignoring or neglecting non-economic goals, it is necessary to take a comprehensive view of the interconnectedness of economic, societal, social and ecological challenges<\/span>.<\/p>\n\n\n\n

The resulting challenges are more complex<\/span> than individual digitization projects. It is not only about improving existing processes, services and products, but also about understanding the context of these changes in all relevant dimensions<\/span>. The lack of a holistic approach leads to myopic, uncoordinated, and sometimes conflicting solutions that waste resources.<\/p>\n\n\n\n

At the same time, companies are being confronted with innovations<\/span> and technology trends<\/span> at ever shorter intervals, such as artificial intelligence (AI), new work, cloud computing, the Internet of Things (IoT), blockchain, cryptocurrency, data-driven decision-making models, etc. These technologies and trends are important, but their meaningful integration<\/span> requires strategic alignment in the business context.<\/p>\n\n\n\n

It is important to think of transformation as a flywheel<\/span> that takes into account various aspects and thus drives<\/span> the development of the company. Economic principles, people, companies and the social environment must all be involved. Implementation requires concrete actions<\/span>, starting with the organization – which must be open to agility, new work, inclusion and diversity – to the continuous development of the organization itself and the acquisition and expansion of digitalization skills. The result is a planned and meaningful use of new technological opportunities that not only preserves the core of the company – industrial competitiveness and technology leadership<\/span>, and thus the (digital) business sweet spot – but also develops, strengthens and expands it in line with the times, and thus ensures the successful continuation of the company.<\/p>\n\n\n\n

The result is not just a self-affirming change driven by technology and trends, but a macro-economic and social change<\/span> in and through companies, driven by a sense of purpose and future orientation.<\/p>\n\n\n\n

This sustainability<\/span> in the transformation process must encompass the entire organization and be concrete and tangibl<\/span>e. How can this be achieved? For example, by incorporating the principles of circular economy and the consistent and complete use of material resources. This not only increases efficiency<\/span> and reduces material procurement costs<\/span>, but also contributes<\/span> to environmental<\/span> and social responsibility<\/span>-in other words, modern purpose-driven<\/span> entrepreneurship.<\/p>\n\n\n\n

Contact us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How Twin Transformation combines digitalization and sustainability to future-proof businesses and drive societal change.<\/p>\n","protected":false},"author":268896785,"featured_media":111540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_crdt_document":"","advanced_seo_description":"Explore how the twin transformation integrates digitalization and sustainability, driving meaningful economic change for companies today.","jetpack_seo_html_title":"Driving Sustainable Change Through Digital Transformation","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1916,1410,1898],"tags":[],"thema":[],"class_list":["post-97946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-article","category-news-en","category-sustainability-en-2"],"blocksy_meta":[],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/diselva.com\/wp-content\/uploads\/2025\/09\/opengraph-diselva.png?fit=1200%2C630&quality=78&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/posts\/97946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/users\/268896785"}],"replies":[{"embeddable":true,"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/comments?post=97946"}],"version-history":[{"count":8,"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/posts\/97946\/revisions"}],"predecessor-version":[{"id":113024,"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/posts\/97946\/revisions\/113024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/media\/111540"}],"wp:attachment":[{"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/media?parent=97946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/categories?post=97946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/tags?post=97946"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/diselva.com\/en\/wp-json\/wp\/v2\/thema?post=97946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}