Holistic 360° Customer View Through Intelligent Data Use
We transform isolated data into a comprehensive understanding of your customers, driving greater relevance, higher conversions, and stronger loyalty.
We help you better understand your customers and support data-driven decision-making. We deliver effective solutions by connecting business goals, technology, and data strategies into a cohesive approach. From data architecture to micro-moments (key touchpoints), we design everything from the customer’s perspective while remaining technology-agnostic. We create substantial, scalable solutions with measurable impact by combining deep technological expertise with strategic foresight and experience from past projects.
Data-driven Customer Centricity
Understand your customers. Leverage your data.
Data provides the foundation for recognizing customer needs across channels and in real time, as well as responding to them effectively. By conducting structured analyses and making targeted use of existing information, you can make well-informed decisions and measurably improve customer experiences at key touchpoints.
Data Strategy
Structured Use of Data
Although companies collect large amounts of data, they often use it only sporadically, if at all. A data strategy helps to structure the management of data. Through collaborative workshops, we develop concrete use cases and objectives for data usage together with you. We analyze and assess your data sources, silos, and technical challenges. The goal is to build a scalable data architecture – for example, with a Customer Data Platform (CDP) or an analytics layer – and to implement it step by step, focusing on quick wins and sustainable value.
Preparing the Data Foundation
Identifying & Cleansing Sources
A reliable data foundation is essential for any sound analysis, strategic decision-making, and identifying potential. We focus on the following areas as the basis for efficient processes, clear insights, and scalable solutions:
- Identification of relevant sources
- Closing identified gaps
- Eliminating existing silos
- Optimizing and ensuring data quality
Engaging the Organization
Building Competence
A customer centricity based on data is a holistic initiative that changes processes and roles. Above all, it requires data literacy. For this transformation to succeed, more than just a strategy document and tools are needed. Teams must understand how data can improve their daily work – for example, through clearer customer profiles, more targeted actions, or reduced coordination efforts. We advise and support you in how to:
- Involve business units early
- Build data literacy
- Clearly explain the underlying use cases
- Generate visible successes, trust, and motivation for the change
Project Experience
Migros Fachmarkt AG
Radical Streamlining of Architectures at Migros Specialty Stores
flawa iQ AG
flawa iQ boosts digital business with diselva